Mido watches

Founded in Switzerland in 1918 by Georges Schaeren, Mido is now located in Locle, in the heart of the Swiss Jura mountains. The name of the Mido watch brand comes from the Spanish "Yo mido" which means "I measure".

Since its foundation, Mido's philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some architectural icons that inspire it for its collections. Cutting-edge technology, excellent automatic movements and high-quality materials are the three pillars on which the brand's unique savoir-faire rests. To these qualities is added a sober and refined design that gives Mido timepieces a timeless dimension. Unscathed by fashions and passing trends, Mido watches are destined to last.

For a century, Mido has been a world reference for Swiss mechanical watches.