Mido

Mido Watches

Founded in Switzerland in 1918 by Georges Schaeren, Mido is now located in Locle, in the heart of the Swiss Jura mountains. The name of the Mido watch brand comes from the Spanish «Yo mido» which means «I measure».

Since its foundation, Mido's philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some of the architectural icons that inspire its collections. Cutting-edge technology, excellent automatic movements and high-quality materials are the three pillars on which the brand's unique savoir-faire rests. Added to these qualities is a sober and refined design that gives Mido timepieces a timeless dimension. Unaffected by passing fashions and trends, Mido watches are designed to last.

For a century, Mido has been a global benchmark for Swiss mechanical watches.